The Basic Attention Token is an Ethereum-based token that can be used to obtain a variety of advertising and attention-based services on the Brave platform, a new Blockchain based digital advertising system. User attention is privately monitored in the Brave browser and publishers are rewarded accordingly with BATs. Users also get a share of BATs for participating.
Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain as an ERC20 token. The token can be used to obtain a variety of advertising and attention-based services on the Brave platform. The utility of the token is based on user attention, which simply means a person’s focused mental engagement.
- Brian Bondy – Co-Founder: Khan academy, Evernote, Mozilla
- Yan Zhu – Security & Privacy Engineering: EFF Fellow, Yahoo, Tor project, Privacy Badger
- Scott Locklin – BAT Smart Contracts & Economics: Co-founded Kerf Software, machine learning
- Bradley Richter – Brand & Interaction Design: EFI/Fiery, Co-creator: eBeam & Luidia
- Catherine Corre – Communications: AOL, Netscape
- Brian Brown – Go-to-market: Co-founded Joyent, Deputy Editor WSJ
The BAT ICO managed to hit their funding cap of 156,250 ETH within a record breaking 24 seconds. Only 2222 investors held BAT as of 5/6/17. 184 unique addresses took part and to raise the approximate $36,000,000, with some participants paying transactions fees well over $1000 in one case up to $6,000. The largest single investment was 20,000 ETH which at the time was worth around $4.7m.
- Token Type
- ETH (ERC20)
- Funds Raised
- Read Whitepaper
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